Privacy

 

We take privacy seriously and are open about the way data is collected and used. We will use your data in line with your legal rights under the Data Protection Act 1998, details of which can be found on the Information Commissioner's website www.ico.org.uk

We may use your information to

  • Provide you with information, products, services or experiences that you request from us;
  • Process payments for purchases;
  • Provide reservation or booking services;
  • Provide and personalise our products and services to you, based on your preferences, including making assumptions about your characteristics, interests or preferences and to display targeted ads, content, features and offers that match your profile or we believe may be of interest to you;
  • Keep track of your activity patterns and preferences in order to improve the level of service you receive and to increase the functionality of the websites, including monitoring and analysing usage and trends, determining the effectiveness of our ads and personalising and improving the websites;
  • Link or combine with other information we get from third parties to help understand your needs and provide you with a better service;
  • Inform you of products, services, experiences or promotions which we feel may be of interest to you where you have indicated that you wish to be contacted for such purposes by post, email, text message, telephone, through sites or social media platforms, or other means of digital communication;
  • Ensure that the content of our websites is presented in the most effective format for you and for your computer/tablet/mobile;
  • Interact with you on social media platforms;
  • Allow you to participate in any interactive features of our products, services and experiences, when you choose to do so;
  • Request feedback from you;
  • Respond to your emails, questions, comments, requests and complaints and provide customer service; and
  • Send you surveys, updates, support and administrative messages to facilitate your use of, and our administration and operation of, the websites, including to notify you about important changes, to detect fraud.

Is personal information disclosed to third parties?

No. breathe does not sell, trade, lease or rent your personal information to others. The primary use that we make of personal information is to produce aggregate statistics about our customers, sales, traffic and related information but these statistics do not include any personally identifying information.